We all owe a debt of gratitude to Mike Jeffries, the humiliated chief executive of Abercrombie & Fitch. He has made a significant albeit unintentional contribution to the positive evolution of our society.
Here's what he said:
"In every school there are the cool and popular kids, and then there are the not-so-cool kids...candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong, and they can't belong."
In a single interview, Jeffries laid bare and likely sullied the pristine brand he worked so hard to build and protect. But he has also damaged the brand of the socially-superior, conformist popular kid, a repugnant cultural archetype that stifles individuality and perpetuates a rigid and often mean-spirited social hierarchy, first in school and later in adult life. In so doing, Jeffries has handed us an occasion to celebrate the kid who doesn’t seek to fit in, the weird, the outlier, the geek, the original.
Thank you, Mike Jeffries, for being a useful idiot.
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